The British House and Regroup Media launch TBH Digital, providing digital marketing services for UK retailers to reach China – the World’s largest online market
The British House – http://www.thebritishhouse.com.cn is a unique multi-brand retail store located near Tian’an Men Square in Beijing, selling premium British products to the growing Chinese domestic market.
Chinese shoppers can choose items and buy them online using tablets in store.The goods are then shipped direct to the customer from the UK. There are currently over a hundred premium UK brands available for sale.
The British House has teamed up with Regroup Media – https://www.regroup-media.co.uk/, a London-based digital marketing agency that specialises in digital marketing for China, to form a new agency – TBH Digital.
TBH Digital will provide UK retail brands with a full-service digital marketing offering for China encompassing:
- Strategy and implementationfor Chinese social media channels WeChat & Wei Bo
- SEO for the Chinese search engine Baidu
- Local web site design for the Chinese market
- Consultancy services to help engage with the Chinese market
The offering will enable UK brands to build their digital footprint in China, raising awareness, which in turn will help drive sales.
There are around 800 million users online in China, and this figure is growing continually, ther are also over 500 million online shoppers. The market already accounts for 1/5 of the worlds online sales.
Yimei McCabe, the Founder of The British House stated:
“Retailtainment as in Retail with entertainment and Phygital as in Physical stores with digital services are the future. It is predicted that Retailtainment and Phygital trend would in future turn traditional stores more into showrooms where experience and entertainment are used to connect with the customers who would then conduct sales online either inside the store or back at home. We are delighted to launch TBH Digital to serve both British brands and Chinese consumers better!”
Scott Muir, the MD of Regroup Media commented
“This partnership is a natural fit between the offline and online worlds in China. We firmly believe that the China market will continue to grow for UK brandsespecially for the premium brands available in The British House. As such this is a very exciting partnership, with sizable growth potential”
For further enquiries contact:
- Jamie Powell at jamiepowell@thebritishhouse.com.cn
- Scott Muir at scott@tbh-digital.co.uk
英国首相特雷莎今天上午抵达湖北武汉
图片来源：新华社
The British Prime Minister Theresa May today kicks off her first official visit to China since taking office in 2016. The three-day visit is also the first by a British prime minister to China since Chinese President Xi Jinping’s tour to Britain in October 2015 when both sides agreed to embrace a “Golden Era” for bilateral relations. How do British and Chinese people think of the significance of her visit? There’s our correspondent Chloe.
In the British House in Beijing, a reception has been held to celebrate the visit of The British Prime Minister Theresa May. People from sectors such as business、education、culture、media of both countries gather to share their opinions of the golden era of Sino-British relations and the future cooperation.
Adam Williams, Deputy Chairman, China of International Hospitals Group(Shanghai)Ltd says a strong bond of trade and business between the two countries have been going on for more than 200 years. The British Prime Minister Theresa May’s visit definitely has great significance of further strengthening the cooperation.
Reference:
英慈企业管理咨询（上海）有限公司中国区副主席Adam Williams接受本台记者采访
Britain is China’s second largest trading partner within the European Union (EU) and China is Britain’s second largest non-EU trading partner. How to help British brands better enter the China, the biggest market in the world and improve their sales and services according to Chinese customers’ needs? Scott Muir, marketing director of regroup explains this is what Regroup Digital Media is doing, which develops market strategies, tactics and solutions especially through digital channels to facilitate those brands in knowing Chinese market.
Regroup Digital Media市场总监
Scott Muir接受本台记者采访
In a major outcome reached at the recent China-UK Economic and Financial Dialogue, the two are proposing a bilateral investment fund with the first round of 1.3 billion dollars to create jobs, promote trade and support the China-proposed Belt and Road Initiative. The two countries also plan to step up practical cooperation in such fields as nuclear technology, high-speed train, energy, aerospace and artificial intelligence, among others.
中英关系“黄金时代”
Demi Ping, Director of Retail and E-commerce of the China-Britain Business Council says that they serve as a bridge for enterprises from both countries to seek those business opportunities through various ways like forums, and breakfast meetings.
The reception in the British House has been celebrated in a joyful atmosphere where the world-renowned Scottish bagpipes have been performed to mark the special occasion. British Prime Minister Theresa May this morning visited Wuhan, central China’s Hubei Province and now she is in Beijing and then visit Shanghai on Feb. 2 to wrap up her official visit to China.
英国首相特雷莎访华行程图，图片来源：澎湃国际