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The Power of YouTube

I had the pleasure of visiting Google HQ in Dublin this week to meet with our account management team, on Regroup business. Every time I meet with Google, they flag up the huge potential reach offered by YouTube for advertisers looking

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YouTube to audit & validate views

YouTube has announced this month that it has started auditing the number of views that a video has received. The move, to combat artificial boosting of views, has come amidst concerns that buying views or using redirect tactics to boost

Posted in blog, YouTube