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Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country. WeChat is best described as an ‘eco-system’ rather than as traditional social media or a

Posted in blog, WeChat

Regroup to run WeChat seminar in conjunction with the CBBC in London: Boosting engagement and sales through WeChat Mini-Programmes

Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a

Posted in blog, WeChat

The Monetisation of WeChat and a Shifting Power-Balance in China’s e-commerce Landscape

Interesting developments last month at Tencent’s WeChat, where a new Android update roll-out may affect the power-balance between China’s Internet giants. WeChat; China’s biggest instant messaging application, with well-over half a billion users, announced a major update to its’ Android

Posted in blog, SEO China, WeChat