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Regroup to run WeChat seminar in conjunction with the CBBC in London: Boosting engagement and sales through WeChat Mini-Programmes

Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a

Posted in blog, WeChat

The Monetisation of WeChat and a Shifting Power-Balance in China’s e-commerce Landscape

Interesting developments last month at Tencent’s WeChat, where a new Android update roll-out may affect the power-balance between China’s Internet giants. WeChat; China’s biggest instant messaging application, with well-over half a billion users, announced a major update to its’ Android

Posted in blog, SEO China, WeChat