Regroup to run an E-Commerce in China Training session in London, on 28th November, in conjunction with China Britain Business Council, and Bysoft China.
What you need to know to successfully market to China online 1 Day Training Session.
Summary
The Chinese e-Commerce market is the largest in the World and predicted to grow exponentially in the coming years.
The digital landscape in China is very different to the West and understanding how to tap into this ever-growing market is now a necessity for Western Brands and businesses alike.
Whether you are a brand or a merchant, this training session will help you to understand the market in China and what are the steps involved to tap into this market.
Training Goals
This 1 day training session will help you understand the following:-
– Key Digital Channels – What are the key digital channels in China?
– Consumer Behaviour – What is a typical Chinese Internet users behaviour when buying online?
– Local Strategy – Why your digital strategy has to be localised for China
– Budgeting for this market – What are the key considerations?
– Logistics – How to manage online operations in China
For more information, visit the Regroup website at:-
http://www.regroup-media.co.uk/seo-ppc-and-social-training/e-commerce-training-for-china/
Rising Media’s annual Conversion Conference at London’s Olympia looks to be a belter this year, with a great line-up of speakers, and with keynote speeches from
-Tim Ash, CEO & Founder Site Tuners, and
– Scott Brinker, President & CTO i-on interactive
Looking forward to the session with Unbounce, we will be there on 29-30 OCTOBER, 2014, OLYMPIA, LONDON
Click here for early registration
http://conversionconference.co.uk/
The Monetisation of Pinterest
The move paves the way for Pinterest to move towards a monetised ad model ala Twitter & Facebook.
It’s a timely announcement from the Social Media channel that describes itself as a visual discovery tool, as it continues to grow in stature.
Pinterest has become a highly compelling channel for advertisers:
– Pinterest now accounts for c40% of e-commerce traffic from social networking sites
– The average Pinterest user (Female and Socially engaged) has a household income of more than £60K
– The average e-commerce order placed by a Pinterest user is £110, compared to £50 for Facebook
-Pinterest is global – It’s now available in 31 Countries, including (for now) China
Pinterest’s worth is put at a reputed $6 Billion, despite never having generated ad revenue to date, which is remarkable.
Pinterest Promoted Pins
We can expect to see the launch of Pinterest Promoted Pins later this year, click here to register for early notification of the UK launch:-
http://business.pinterest.com/en/promoted-pins
Pinterest is reportedly asking brands in the US for commitments of between $1-2 million, with CPM rates between $30-40 for a promoted pin. A Salesforce study last year estimated that Facebook’s most expensive ad was selling for an average CPM of $6.27. So, putting this into context, Pinterest values its users at 5 times the amount of Facebook’s.
Malorie Lucich, Pinterest’s spokesperson, stated “early feedback has been positive” from advertisers. Part of why advertisers are excited about Pinterest, Lucich stated, is that Pinterest users don’t seem to view promoted pins any differently than regular, a post of a picture of a jacket sponsored by Banana Republic will generate as many clicks as a friend posting a picture of a jacket.
“Users don’t really look at them as ads,” Lucich stated.
It will be interesting to see how Promoted Pins takes off in the UK, but initial signs are positive, this could well be a hugely effective channel for brands and retailers to reach lucrative new customers.
It was a pleasure to attend Premier Li’s speech this week in London, against the prehistoric backdrop of the National History Museum.
The UK-China Business dinner was a fascinating event, reaffirming the strengthening relationship between the UK and China. The event was used as a platform to announce China’s commitment to invest £14 Billion in infrastructural developments and energy in the UK.
The UK is now the most popular destination for Chinese investment in Europe, with more investment having been made in the last 18 months in the UK, than in the last 30 years in total.
The event also coincided with news that the Bank of England has appointed The China Construction Bank as the London renminbi (RMB) clearing house. The appointment is part of a plan to make London a hub for Chinese currency dealing.
Chancellor George Osborne said the bank would be “hugely important in underpinning the future growth of London’s RMB business”.
In addition to the news on currency, it was also announced this week that Britain is overhauling its visa system to make it easier for Chinese tourists and businesses to visit the UK.
China is the number 1 luxury spender worldwide, making up 29% of the total global luxury spend in 2013, a December report by consultancy firm Bain & Company states.
Spending by Chinese tourists in Britain is expected to surge over the 1 billion pound mark by 2017, an increase of 84% from 2013 levels.
All bodes well for building on this relationship going forward.
I had the pleasure of visiting Google HQ in Dublin this week to meet with our account management team, on Regroup business.
Every time I meet with Google, they flag up the huge potential reach offered by YouTube for advertisers looking to raise brand awareness to reach a mas market.
The potential offered by YouTube is undoubtedly massive. According to Nielsen, YouTube reaches more US adults aged between 18-34 than any other cable network.
YouTube is the Western World’s 2nd biggest Search Engine (albeit for Video). Like with many Social Media channels, that road is littered with misfiring campaigns, by Brands, sometimes using the media for the sake of being involved.
However there are some incredible success stories. I think it is heartening to see exciting, young brands embracing Social, executing campaigns on comparatively low budgets, but absolutely hitting the sweet spot in term of messaging, media usage, and playing to the viral potential.
A great example, and one often used by Google themselves (YouTube’s owners) is these guys – GoPro, who make portable cameras tailor made for outdoor sports/ extreme sports and in fact anything else outdoor. Their YouTube channel has become a serious concern with inexpensively made, but professional video clips often exceeding a million views.
Of course their products are tailor made for the making of great viral material, and they are capitalising on this. Check out their Channel – https://www.youtube.com/user/GoProCamera
And have a look at this clip below that reached over 3 million views – amazing what can be achieved with a few cameras and a skier.
<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/C-y70ZOSzE0″ frameborder=”0″ allowfullscreen></iframe>
So there has been a few weeks since Google’s latest major algorithm update- Panda 4, rolled out in May. What has been the impact?
The key thrust of Panda 4 has been a side-swipe at sites with low quality content. Nothing radical there, given that has been a key part of Google updates of late. There have been some major scalps in the process – notably eBay and Ask.com, with some commentators suggesting that outward signals suggest eBay may have just lost up to 80% of its’ organic traffic – ouch!
Some may argue that this has been coming for some time. It wasn’t uncommon to see eBay and other giants lording it up with 2 or 3 organic rankings on the same searches on Google, crowding out other specialist retailers. We know that recent Google updates have favoured the silo-ed more specialist sites, so this news isn’t altogether surprising. We believe at Regroup that this latest update may be favouring smaller sites, though still early days.
Alongside the theme of penalising sites for poor quality content, sites that have heavily used syndicated content in the past may find themselves on the receiving end of a Panda 4 punch.
Commentary suggests there have been some winners in the process – such as glassdoor.com, emedicinehealth.com, and shopstyle.com to name but a few.
We continue to watch this space.
I had the pleasure of attending the SMX conference in London this year at Stamford Bridge.
SEO events of late have been curious affairs. An air of confusion and anxiety prevails – What’s Google going to do next? How can future algorithm changes be pre-empted. In agency land, what does this mean for our Clients? All these questions and more were raised during the 2 day event.
The key thrust from an SEO viewpoint, rather reassuringly, was that SEO protocol by and large remains the same as it has for some time:-
– Content driven strategies are key
– On-page indexation protocol is key
– Link building still has a role, but quality and relevance is everything.
Nothing new there then.
Of course there was talk of Google’s next major update. See the presentation below from David Naylor on link building and what to do to future proof link strategy going forward, to avoid any issues when Google does update its algorithm next.
Also see the link below to access a good presentation by James Perrott regarding SEO tools – must haves.
Getting closer to this years SMX event at Chelsea FC on 13 & 14 May, 2014.
Here is the bulletin from SMX:-
Lenovo Vice President and General Manager Keynotes at SMX London 2014
Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts.
Danny Sullivan Headlines at SMX London!
Danny Sullivan, Editor-in-Chief, Search Engine Land
SMX Chief Content Officer, Danny Sullivan, is coming over to SMX London 2014. Widely considered one of the leading search experts in the world, Danny will share his wisdom with you whilst also spending time with the delegate throughout the event discussing the burning issues.
Click here for more info:- http://searchmarketingexpo.com/london/
Scott Muir is an official blogger for SMX