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Yearly Archives: 2013

China developers outspend US counterparts in Mobile Ad Spend, Q3, 2013

China’s developers outspent their US counterparts on mobile advertising by an estimated 25% during Q3 this year, according to mobile advertising platform AppFlood. This increase tallies with increases in mobile ad spend on the two major search engines in China

Posted in China Mobile Advertising

China’s changing search engine landscape

Compared to the West, the search engine landscape in China is ever-changing. The emergence of Qihoo as a major player has been astonishing; with recent figures announced by the CNZZ showing that Qihoo now has 20% of the Chinese search

Posted in Digital Marketing -China, SEO China, SEO News

Google Hummingbird – The Upshot

Google announced their largest algorithm update since 2001, at a press conference last month, heralding the usual consternation among the SEO fraternity, in a year of much change and upheaval. So what is the likely impact of the update known

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Posted in blog, Google Hummingbird, SEO News

eMetrics Summit London 2013 The digital industry’s most comprehensive event, dedicated to measurement, optimisation and analytics

(London, UK – 11 September 2013)— Rising Media, producers of the eMetrics Summit, today announced details of this year’s London event, which takes place on 23-24 October. http://www.emetrics.org/london/2013/ The eMetrics Summit is the most comprehensive and forward thinking digital analytics

Posted in blog, Digital Media Conferences

The Digital Marketing Opportunity in India for Western Brands

We talk rightly about the huge opportunities that exist for Western brands now to reach new audiences online in ’emerging’ BRIC markets. China with the sheer volume of netizens shines out as the single most attractive market; with over half

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Posted in Digital Marketing -China, Digital Marketing India